Keep the Juices Flowing.

Replace vital fluids such as motor oil, differential fluid and transmission fluid according to the vehicle manufacturers' time and mileage recommendations.

Motor oil is an engine's lifeblood, reducing friction between moving parts and cleaning away harmful dirt and contaminants in the engine. Generally, drivers should use the lightest grade of oil their vehicle manufacturer recommends for the conditions they drive in. During the winter, this may mean an even lighter grade than usual. The right motor oil grade can save an average of three cents per gallon of gasoline.

Antifreeze/coolant is also important in colder temperatures to keep the engine from freezing.

Breathe Easy.

The engine air filter is like a vehicle's lung, helping the engine breathe as it burns fuel. When the filter gets clogged with dirt, leaves or other contaminants the engine has to work harder to pull clean air into the cylinders, which can reduce fuel economy.

Engine air filters should be periodically inspected and changed.

Amp Up the Energy.

A weak battery is unreliable and may take longer to start on frigid winter mornings. According to the American Automobile Association, a battery can lose 35% of its power at 32° F and 60% of its power at 0° F.

Have the battery tested at the beginning of the season to make sure it has enough cranking power to withstand the cold. To minimize strain, start the vehicle with the heater, lights and window defrosters turned off.

Stay Pumped.

Under-inflated or worn tires are common problems that can be dangerous on slick, icy roads. Under-inflated tires create extra friction where the rubber meets the road, making them wear faster and unevenly. This impacts the vehicle's traction and can possibly lead to dangerous blowouts. Properly inflated tires also provide better cushion between potholes and the tire rim, lessening the risk of wheel alignment damage.

Tire pressure should be checked regularly and filled to the recommended cold level. This information is usually located in the vehicle owner's manual or on a sticker in the doorjamb, trunk or glove box. Correct tire pressure is vehicle-specific, not tire-specific, so do not use the pressure listed on the sidewall of the tire.

Correctly inflated tires can improve fuel economy by about three cents per gallon of gasoline.

Keep an Eye on the Prize.

Windshield washer fluid is critical for good visibility since it helps clear away ice, road grime and dirt. Add more when the reservoir is low.

Wiper blades should glide smoothly across the windshield so they do not leave streaks or blind spots. If there are pits or rough patches on the part that touches the glass, the blade needs to be replaced.

Be Prepared.

A properly packed emergency kit is essential during the winter. It should contain a flashlight, extra batteries, water, flares, blankets, a shovel, a snowbrush, an ice scraper and tire chains where they are allowed by law. Kitty litter or sand can be spread under tires to get better traction when starting from an ice patch or in the snow.

Jiffy Lube® service centers are conveniently located throughout North America and can help drivers get their vehicles in shape for the winter months. A Jiffy Lube Signature Service® Oil Change takes only minutes to perform and includes up to 5 quarts of fresh motor oil and a new oil filter. It also features a fuel efficiency review that includes an assessment of air filters and tire pressure, among other preventive maintenance services.

* Savings estimates based on a $2.00 (USD) cost per gallon of gasoline and government and independent studies.

Jiffy Lube Helps Drivers Choose Best Oil Change Schedule For Their Vehicles

HOUSTON, June 14, 2011 – Jiffy Lube pioneered the fast-lube category more than 30 years ago, changing the way millions of drivers service their vehicles. Today, Jiffy Lube officially introduces a new approach to oil changes that helps customers access and understand their vehicle manufacturer's recommendations, and choose the oil change schedule that is best for their needs.

The new approach, called Oil Change Schedule (OCS), enables customers to choose when they will return to Jiffy Lube for their next oil change based on vehicle manufacturer's recommendations for their individual driving habits and conditions. "Jiffy Lube helped shape the industry, and being a leader means continually re-examining how we serve our customers," explained Stu Crum, president of Jiffy Lube International. "We're committed to arming drivers with the information they need to make informed decisions and create a personalized maintenance plan to help extend the life and value of their vehicles."

How The New Approach Helps Customers
The new approach directly engages customers in the preventive maintenance process by helping them understand what their vehicle manufacturer recommends for oil changes. This includes sharing how their driving style and conditions – whether normal or severe – affect their vehicle, so they can determine when to return for their next oil change. Ultimately, the process aligns the customer's oil change schedule with the vehicle manufacturer's recommendations, creating a maintenance plan to best suit individual customer needs.

The new approach has been implemented in more than 70 percent of all Jiffy Lube service centers, with 100 percent system participation by the end of 2011.

When customers visit a participating Jiffy Lube service center for a Jiffy Lube Signature Service® Oil Change, they will be given three choices for their new schedule:

• Follow the vehicle manufacturer's recommendation for severe driving conditions,
• Follow the vehicle manufacturer's recommendation for normal driving conditions, or
• Select an oil change schedule of their own choosing.

These options are defined by vehicle manufacturer's recommendations and the selection process is quick and easy: a Jiffy Lube customer service advisor reviews the options with the customer and the customer then selects their schedule. Customers will continue to receive a Jiffy Lube window sticker reminding them when to come back for their next oil change, based on the schedule they select.

Drivers who are unsure what constitutes normal and severe driving conditions, or who want to assess their own driving style before their next oil change, can visitJiffyLube.com/education/normalvsseveredriving.aspx to learn about the differences, or they can review their owner's manual.

Reaction to OCS
The OCS approach was driven by the Jiffy Lube commitment to provide the optimal service experience for customers. Since the pilot program roll-out began in August 2009, reaction to the approach has been very positive.

"I feel like Jiffy Lube is working with me and helping me out, and that we're a partnership," said Jiffy Lube customer, Mary Beth Mannino. "I really enjoy having them help me choose when I need to bring my vehicle in."

Members of the Jiffy Lube franchise community who participated in the pilot also see value in the new approach – both for their business and customers. "OCS brings Jiffy Lube to the forefront of the industry by not only educating customers on the proper oil change schedule for their vehicle, but also helping the customer choose the schedule that is right for them," said Rick Brittain, operations manager for Lubricar, a Jiffy Lube franchise in Albuquerque, New Mexico.

Jiffy Lube is dedicated to helping drivers keep their vehicles on the road and OCS helps achieve this goal. To find a Jiffy Lube in your area, please visitLocations.JiffyLube.com. Drivers can visitJiffyLube.com/education/oilchangeschedule.aspx and click on "Ready to Choose?" to determine if one or more of their local Jiffy Lube service centers are currently offering OCS.

To find a Jiffy Lube in your area, please visit Locations.JiffyLube.com. Visit JiffyLube.com to find oil change coupons and promotions, Jiffy Lube news articles,community involvement programs and events, franchise information, andemployment opportunities. Also, anyone can visit the new Jiffy Lube Facebook community, “Keeping My Ride Alive,” to view photos and stories from drivers committed to extending the life of their vehicles, as well as upload photos and stories of their own.

About Jiffy Lube^®
Jiffy Lube International Inc. ("Jiffy Lube"), with more than 2,000 franchised service centers in North America, serves approximately 24 million customers each year. Jiffy Lube pioneered the fast oil change industry in 1979 by establishing the first drive-through service bay, providing customers with fast, professional service for their vehicles. Headquartered in Houston, Jiffy Lube is a wholly owned, indirect subsidiary of Shell Oil Company. Visit www.JiffyLube.com to learn more about Jiffy Lube and vehicle care.

400,000 Miles and Going Strong.

Drivers Determined to Achieve Higher Mileage

Nearly Unanimous, National Survey Reveals Drivers View Oil Changes as Key to Vehicle Longevity

HOUSTON – Roy Lindahl has been driving his white Jeep^® Cherokee since the day they drove off the lot together seventeen years ago. He and his vehicle, affectionately nicknamed "Jeepy," recently reached a major milestone when the odometer hit 400,000 miles. It was a proud moment for Lindahl, who has kept Jeepy on a regularpreventive maintenance schedule for years to ensure his reliable companion takes him where he wants to go for years to come. It's been a habit well practiced for Lindahl, who has surprised even maintenance technicians with his Jeep's impressive condition and mileage.

An auto mechanic as a teen, and engineer by trade, Lindahl has seen the impact that neglect can have on a vehicle first hand and he has passed the importance of proper maintenance on to the next generation. His son, who has inherited his passion for vehicles, recently showcased his own restored vehicle in a hometown parade and practices the same dedication to maintenance. It's no surprise that Lindahl and his son are not the only drivers looking to hold onto their vehicles as long as possible. A recent survey conducted by Jiffy Lube International (JLI) reveals that more than half of U.S. drivers hope to have more than 150,000 miles on their vehicle before replacing it, and more than a quarter aspire to clock 250,000 miles or more.

"It just goes to show that regular care of your vehicle pays off – you get out what you put in," said Lindahl who regularly visits the Jiffy Lube service center in his hometown of Lafayette, CA for maintenance. "I must be doing something right because Jeepy just keeps on going. I'm hoping that one day we'll hit the million-mile mark together."

Drivers Want More

The impact of more difficult economic times can be seen in many places including on the road. The average age of a vehicle on the road continues to rise year after year. According to the Bureau of Transportation Statistics, the average automobile in operation has aged almost three years since 1990^†. In addition, the majority of vehicles on the road (at nine years old) have logged 110,000 miles, according to NPD's Car Care Trac.

As drivers hold onto their vehicles longer, they are looking for better and easier ways to help protect their vehicle's life. The JLI survey reveals that though drivers universally acknowledge that regular maintenance can help extend the life of their vehicle, many are looking for more out of their maintenance experience. In their desire to extend the life and value of their vehicle, drivers are seeking convenient ways to help them maintain it. More services and convenience are top priorities, with nine out of 10 people surveyed agreeing that having other key vehicle parts and fluids checked during their regular oil change is the most convenient way for them to help preserve their vehicle's value.

While most drivers know what they want out of their maintenance experience, many aren't getting everything they're looking for. In fact:

- 99% of those surveyed would like their tire pressure checked during an oil change visit, but only 78% actually receive the service;

- 99% would like their windshield washer fluid filled, but only 74% leave with it filled;

- 86% are looking for vehicle essentials, including brake fluids, belts, exterior lights and wiper blades to be inspected, however only three-quarters leave with these services actually performed.

Nearly one in five Americans believe the most important thing when having their oil changed is being able to have multiple services performed in a single visit, and more than half (59%) want to have their oil changed in 30 minutes or less. For drivers seeking a convenient way to help extend their vehicle's life, a regular preventive maintenance regiment is essential. Jiffy Lube offers the Jiffy Lube Signature Service® Oil Change to address these needs, providing drivers with much more than just an oil and filter change. The service includes changing, inspecting, checking/filling and cleaning key vehicle parts and fluids and offers drivers a quick and convenient way to maintain their vehicle. The Jiffy Lube Signature Service® Oil Change is a convenient solution that can help drivers preserve the value and longevity of their vehicle.

Keeping My Ride Alive

Keeping a vehicle alive and running beyond its years has long been a source of pride for vehicle owners – particularly in tough economic times. Whether the odometer is sporting double or triple digits, like-minded enthusiasts now have a place to pound their chests and celebrate their high-mileage accomplishments at a new Facebook community, "Keeping My Ride Alive." Visitors can cruise the site to browse photos and stories from other high-mileage drivers, or share their own photos and stories. Newbies to the road, high-mileage heroes and everyone in between are welcome to join the community by "liking" the page and uploading their vehicle's image and story. Visit www.Facebook.com/KeepingMyRideAlive to share your story and read about others.

To find a Jiffy Lube service center in your area, please visithttp://Locations.JiffyLube.com. Visit JiffyLube.com to find oil change coupons and promotions, Jiffy Lube news articles, community involvement programs and events,franchise information and employment opportunities.

Survey Methodology:

The Jiffy Lube International survey was conducted via telephone interviews during the period of April 8-11, 2010. The survey included a national probability sample of 1,013 adults comprising 507 men, 506 women 18 years of age or older, living in the Continental United States. The survey was conducted by Opinion Research Corporation.

About Jiffy Lube^®

Jiffy Lube International Inc. ("Jiffy Lube"), with more than 2,000 franchised service centers in North America, serves approximately 24 million customers each year. Jiffy Lube pioneered the fast oil change industry in 1979 by establishing the first drive-through service bay, providing customers with fast, professional service for their vehicles. Headquartered in Houston, Jiffy Lube is a wholly owned, indirect subsidiary of Shell Oil Company. Visit www.JiffyLube.com to learn more about Jiffy Lube and vehicle care.

Royal Dutch Shell plc

Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 100 countries with businesses including oil and gas exploration and production; production and marketing of Liquefied Natural Gas and Gas to Liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects including wind and solar power. For further information, visit www.shell.com.

Transportation Statistics, 2008:http://www.bts.gov/publications/national_transportation_statistics/2008/html/table_01_25.html

Keep Your Ride Alive

Jiffy Lube's extraordinary campaign, Keeping My Ride Alive, has shown countless vehicle owners how they can extend the life and quality of their cars, simply by practicing the kind of preventive maintenance Jiffy Lube specializes in.  Please visit and "like" our page on Facebook.  


http://www.facebook.com/KeepingMyRideAlive

Amazing Regional Offer.

Portland, Salem and Vancouver have an every day, all day offer to die for!  Stop by and take advantage of this great deal.  No appointments or coupons necessary!

Jiffy Lube Introduces New Iphone App!

HOUSTON, July 18, 2011 –Jiffy Lube International, Inc. today releases its new iPhone application that puts convenience and education back into car care by giving drivers the ability to store and organize vital vehicle information in the palm of their hand. Additionally, the "app" arms drivers on the go with tips like how to jump a dead battery, what to do if their car overheats and where they can find the nearest Jiffy Lube location.

Jiffy Lube knows drivers are busy and that remembering license plate and vehicle identification numbers (VIN), or when it's time for vehicle maintenance isn't always top of mind. With its new iPhone app, Jiffy Lube provides a simple and convenient place for drivers to keep all of this essential information in one place, easily accessible with additional resources to improve the all around ownership experience.

"We developed the app with our customers in mind, aiming to make vehicle care less of a chore by simplifying and organizing information drivers need," said Eric Eurich, retail marketing director at Jiffy Lube International. "The additional features, including tips and store locator, help make this app a great vehicle assistant by bringing vital information to our customers' fingertips."

At-a-Glance
The Jiffy Lube app helps organize consumers' vehicle information while providing easy access to the preventive maintenance information they need to help their cars stay on the road longer.

The Informed Road Warrior
"My Info" puts vital information at drivers' fingertips, keeping them informed in tough situations like an overheated vehicle or dead battery. License plate, VIN, registration, inspection information, oil change intervals and more can be stored and reminders can be scheduled through the "My Info" feature.

Do I need to check my fluids?
The "My Garage" feature takes the guesswork out of preventive maintenance by providing tips and basic information – based on vehicle manufacturer recommendations. This feature helps users stay in touch with their maintenance schedule and even set their own reminders.

Preventive Maintenance Convenience
The GPS-enabled Jiffy Lube locator and "quick call" feature make it easy for consumers to locate and contact the nearest Jiffy Lube, from wherever they are. These features also inform users what services are performed at particular locations, if there are any coupons available and the ability to share coupons with their Facebook and Twitter networks.

The Jiffy Lube iPhone application is free and is now available in the iPhone App Store. The company plans to release an Android version of the app in the coming year.

About Jiffy Lube^®
Jiffy Lube International Inc. (“Jiffy Lube”), with more than 2,000 franchised service centers in North America, serves approximately 24 million customers each year. Jiffy Lube pioneered the fast oil change industry in 1979 by establishing the first drive-through service bay, providing customers with fast, professional service for their vehicles. Headquartered in Houston, Jiffy Lube is a wholly owned, indirect subsidiary of Shell Oil Company. Visit www.JiffyLube.com to learn more about Jiffy Lube and vehicle care.

Royal Dutch Shell plc
Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam and New York stock exchanges. Shell companies have operations in more than 100 countries with businesses including oil and gas exploration and production; production and marketing of Liquefied Natural Gas and Gas to Liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects including wind and solar power. For further information, visit www.shell.com.

19.99 SSOC, Every Day, No Coupon!!

Did you know that many Jiffy Lube Oregon locations offer a $19.99 SSOC, no coupon needed, every day? Check out Portland, Salem and Vancouver region Jiffy Lubes for this exclusive regional deal.  And don't forget to check in with us on a regular basis.  It's your car, and your money, we aim to save.